A website is easier to plan when its purpose is clear to both its owners and its visitors. Before thinking about visual details, work out who the site serves and what those visitors should be able to find or do.
Web Planning
Plan a Website Around User Needs
A useful website starts with what visitors need to understand or do. Learn how to organize its purpose, content and key actions before development.
By Svaarna Meru Systems
· 1 min read
Key takeaways
- Plan around the people who will use the website.
- Organize pages by the tasks visitors need to complete.
- Give each important page a clear next action.
Name the visitor’s goal
Consider the main reason someone will visit the website. A defined visitor goal gives each page a purpose and helps keep the content focused.
- Identify the audiences the site needs to serve.
- Write down the key question or task each audience brings.
Organize information by task
Group related information so visitors can follow a natural path through the site. Use plain, specific page names that tell people what they will find.
- Group content around visitor needs, not internal departments.
- Put essential details where the relevant visitor expects them.
Make the next action clear
Decide what visitors should do after they understand the offering. A clear action helps the site connect information to a useful next step.
- Choose a primary action for each important page.
- Make contact or enquiry details easy to locate.
Frequently asked questions
What information should I provide for a website project?
Share the website’s purpose, intended visitors, key information and actions you want visitors to take.
Can a website address a specific real-world problem?
Yes. Describe the problem and the way visitors should use the site so the solution can be planned around that need.
Talk to Svaarna Meru Systems
Have a question about this? Send us a message and we will help you plan it.
Svaarna Meru Systems
Svaarna Meru Systems builds IT solutions, websites and mobile apps designed to address practical problems through intelligent technology.